Sales Question Bank
for Exam preparation

Q2. According to the BCG matrix. Does a star have the following feature?

1. Generates less cash
2. High market growth and low market share
3. High market share and industry growth
4. It will not become cash cow after some time

Q3. Collecting marketing information is a marketing function that’s related to ___.

1. Exchange
2. Physical supply
3. Facilitating
4. Marketing mix

Q4. Two genres of consumer market segmentation are _________ and ________.

1. Demographic, promotional
2. Behavioral, geographic
3. Geographic, social
4. Psychographic, economic

Q5. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

1. direct marketing channel
2. indirect marketing channel
3. forward channel
4. fashion channel

Q6. Which one of the following options is the correct benefit of SFA?

1. Decreases trading and increases administration
2. Helps to close agreements slower
3. Provides real-time visibility into sales
4. Helps to implement consistent sales processes across departments only

Q7. ___ generations is done after prototyping.

1. Report
2. Proposal
3. Bill
4. Plan

Q8. ________________ is a marketing channel that has no intermediary levels.

1. direct marketing channel
2. indirect marketing channel
3. forward channel
4. hybrid channel

Q9. In SWOT, the letter ‘O’ stands for –

1. Omnipresent (product lines)
2. Obvious (Marketing responses)
3. Occurrence (of trade cycles)
4. None of the above

Q10. Discussions are held with all the ___ of the company during requirements gathering.

1. Technical staff
2. Managers
3. Sales personnel
4. Stakeholders